typing this from a hammock because priorities.

i made don coolio because the world started moving like it was late for something — and i wasn’t.

i’m not anti-effort. i’m just pro-chill. and nothing out there matched that vibe.

true story: i tried to buy a cooler and realized they all looked like an accounting team designed them. gray boxes, lifeless colors, and brands that feel like a midlife crisis disguised as outdoor gear.

google “soft coolers” and see how many look like they were built by robots for robots. i’ll wait.

found any with actual style? colors that don’t bum you out? brands that sound like they’ve ever been to a party?

me neither. meanwhile, i’m over here asking: what if coolers were actually cool?

so i made don coolio. soft-sided because life’s hard enough. colorful because spreadsheets don’t need to win. and built for people who know style and function can hang.

they’re lightweight, good-looking, and keep your drinks colder than your ex’s heart.

for beach philosophers and RSVP-maybe types. for soft plans, good company, and the kind of days you don’t need to post about.

stay frosty,